Wedding Rings from the Mediterranean Sea

For a long time I have wanted to create a collection of wedding rings. But it was so difficult to invent something new…. The market is over-saturated with wedding rings, and something like that is meaningful only if it's an original, unique design. 

On the one hand, in today's market we have the ability to design in 3D, which opens up huge possibilities! On the other hand, it also means that any design you want, you can probably copy it from the Internet. So, I thought, what handmade design could I create that's impossible to repeat? Nothing in particular occurred to me…. 

When an idea hatches in my head, it takes on a life of its own. Eventually it turns out that everywhere I look, this idea involuntarily hints at its possibilities and tries to materialize in front of me. Especially when

Selling a part of myself

There are things that you can part with easily. And there are jewels that are difficult to give up to the buyer.

Like these earrings. They are made of  iridized and dichroic glass. I wore them a few times, and they became my favorite earrings. But they were shown with the sales items – it's logical to show the best works. A regular client has come and chosen them. I made a sale, but I don’t feel real pleasure. In fact, I cannot simply turn out another one. Glass is unpredictable, much more than many other materials.

I completely understand artists who do not want to sell their pictures.

Online advantage

Yesterday I spoke with the owner of an art boutique in Zichron Yakov. She has a very beautiful shop with jewelry, ceramics, art objects and pictures. I and my colleagues from my Internet jewelry shop have worked in collaboration with her for many years.

She told me that most of her inventory these days is cheap jewelry and art items stamped, "Made in China." Individual works by artists are too expensive to sell in a retail shop. The taxes are so high that the final price must be up to three times that of the original artist's price, and her customers are reluctant to pay it.

At first I felt sad. But then I thought: maybe that's good news for my own business! There are certainly customers – both in Israel and abroad – who are looking for something special, unique, "out of the box" of mass produced artwork. And if they can't find it in a real shop, they will come sooner to a virtual shop. I have fewer expenses, so I can set affordable prices even for very special original pieces.
http://www.artleah.com/