Women are getting more beautiful

FOR the female half of the population, it may bring a satisfied smile. Scientists have found that evolution is driving women to become ever more beautiful, while men remain as aesthetically unappealing as their caveman ancestors.

The researchers have found beautiful women have more children than their plainer counterparts and that a higher proportion of those children are female. Those daughters, once adult, also tend to be attractive and so repeat the pattern.
Over generations, the scientists argue, this has led to women becoming steadily more aesthetically pleasing, a “beauty race” that is still on. The findings have emerged from a series of studies of physical attractiveness and its links to reproductive success in humans.
In a study released last week, Markus Jokela, a researcher at the University of Helsinki, found beautiful women had up to 16% more children than their plainer counterparts. He used data gathered in America, in which 1,244 women and 997 men were followed through four decades of life. Their attractiveness was assessed from photographs taken during the study, which also collected data on the number of children they had.

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